Optimal pricing – tabular approach
- Sometimes it is worthwhile to reduce the selling price and sell more if this resulted in a higher total profit.
Price elasticity of demand (PED) =
% change in demand
---------------------------
% change in price
10 February 2020
ACCA PM Chapter 7 - PRICING - Optimal pricing – tabular approach
Optimal pricing – tabular approach
- Sometimes it is worthwhile to reduce the selling price and sell more if this resulted in a higher total profit.
Price elasticity of demand (PED) =
% change in demand
---------------------------
% change in price
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