Pricing strategies
Penetration Pricing
Charge low prices to gain market share with the intention of increasing later. (Example: Chocolate)
Price Skimming
Charge high price at first, reduce over time. (High-Tech).
Product-Line Pricing
Different versions of the same product at different prices. (Example: Cars)
Complementary Products
Example: Razor; holder (Free) and blades (Expensive).
Price Discrimination
Sell the same product to different markets at different prices.
Examples:
Coffee: Europe $10; Africa $6
Bus Ticket: Adults $5; Children $2
Volume Discounting
Give discount for large quantities.
Source: https://opentuition.com/acca/pm/acca-performance-management-pm-lectures/
Subscribe to:
Post Comments (Atom)
Open Source Information Gathering using Windows Command Line Utilities
How to Find the Maximum Frame Size Packet needs to be fragmented but DF set, means that the frame is too large to be on the network and ne...
-
Planning and Operational variances Mix and Yield variances Advanced Idle Time variances Activity-Based... -
Total Variances Possible reasons for Adverse Materials Expenditure Variance: Price Increase "Bad Buying... -
Price\Demad Equation P = a - bQ where, P = Selling Price Q= Quantity Demanded at that Price a= Theoretical Maximum Price. (The demand ...
No comments:
Post a Comment